Women s Views On Women - 1373 Words

People in Afghanistan tend to think women should not have a voice. Women’s opinions are not considered to be important which is not right. I believe that women’s opinions should be heard. Women s rights have been exploited by different groups for political gain and sometimes for the so called ‘well being’ of the country in the last fifty years. Afghanistan has been stuck in a state of war for over three decades now. The different types of groups that have been coming into the country to fight have made a huge impact on the people of Afghanistan. This essay will state the type of struggles the Afghan women are facing on a daily base and are in fact enduring the pain silently. I believe that women should be treated more equally in education, society and workplace. Women are not treated the same as men in Afghanistan. The people in Afghanistan tend to believe that equality should not be given to women because women are only born to serve men and fulfil their wishes and commands. The disturbing fact is that not only men think this way but most women have the same thoughts too. Afghanistan is one of the most challenging places for women to live. Their lifestyle is enormously different from a female’s lifestyle in Great Britain. Beginning from the time they are born to the end of their lifetime, they are facing troubles on a daily basis. Girls are usually married off at a very young age because parents cannot afford to keep them. Once they are married they become youngShow MoreRelatedWomen s Views On Women1096 Words   |  5 PagesWomen are often thought unequal to men. Many stereotypes have become common place in popular culture placing women to be the weaker and less competent gender. Many males even to this day think of women in the l owest forms. A couple popular memes going around pop culture today are about how women can’t drive and should never leave the kitchen. These ideals are very unjust and extremely sexist. These ideals and misguided concepts can be tracked all the way back to the beginning of time. FemalesRead MoreWomen s Views On Abortion And The Women800 Words   |  4 Pagesrepublican presidential frontrunner Donald Trump, when asked about his views on abortion and the women who get them. It’s interesting how the only person Mr. Trump would punish is women; not the man who helped her get pregnant or the doctor who performed the abortion. Amongst the many attacks women face from politicians, religious groups, and pro-life organizations, statements like these mirrors America’s deeply entrenched patriarchal views about women’s role in our society, especially when it comes toRead MoreWomen s Views On The Church Essay748 Words   |  3 PagesOne of the most debated issues in the church is whether women can be pastors or elders in the church. The egalitarian view is one in which women can lead, teach, preach, and be pastors of the local church. There is also no r oles defined in the family for husband and wife according to this view. The wife can be the head of the home and is equal or superior to her husband. Aida Besancon Spencer, a minister in the Presbyterian Church writes, â€Å"God created woman to be ‘in front of’ or ‘visible’ to AdamRead MoreWomen s View Of A Patriarchal World1279 Words   |  6 PagesWith a medieval Europe’s view of a patriarchal world, the idea of women as an inferiority to men was inevitable. However, the idea of women being â€Å"the wicked of all wickedness† (Kramer) elevated such view into what we know as misogyny. The medieval witch trials exemplifies the product of gender specific hatred outweighing the initial view of religious cleansing and stability. Thus, one argues that while both men and women were accused of being witches, the driving force behind such hysterical eventRead MoreThe Religious Views Of Women s Right1019 Words   |  5 Pagescivilization. Religion, as one of the most significant products of human civilization, is extraordinary influential in guiding people’s beliefs and thoughts. Therefore, different religious views of women’s rights play big roles in building people’s conceptions. Among the religions, Islam, as a religion with over half a billion women believers and a religion dominant in approximately 45 countries, seems to be the most controversial religion upon this topic. A lot of scholars, both advocates and opponents towardsRead MoreMaria Mitchell s Views On Women1143 Words   |  5 PagesMaria strongly supported female education. Maria believed that men and women are equal, and should be treated that way. Maria Mitchell grew up in a Quaker family, and they b elieve in education for both genders. So, Maria’s parents also strongly supported equal education. Maria’s father worked at a school, and then founded his own school. Maria Mitchell wanted to prove to women that their gender doesn’t stop them. She never used the excuse that she was a woman, and never assumed that she was not capableRead MoreHow Did The Women s Suffrage Movement Change Societies View On Women?3180 Words   |  13 PagesNovember 2014 How Did the Women’s Suffrage Movement Change Societies View on Women? Introduction Societies view on women has changed drastically over the past few centuries. During the eighteenth century, women were looked down upon and were treated poorly and unfairly. They had far less rights than men did at the time. They could not vote, could not receive formal schooling and could not hold any political positions. Women were seen as pathetic humans who could not work laborious jobs and wereRead MoreDeborah Tannen s View Of Men And Women967 Words   |  4 Pages Compromise Is the Key In the essay â€Å"Sex, Lies and Conversation: Why Is It So Hard for Men and Women to Talk to Each Other?† by Deborah Tannen, she is comparing the way men and women listen, communicate, and get along together. Tannen states that â€Å"successful cross-cultural communication should begin at home (118).†Instead of women fighting over giving up their lives, or having to uproot their living arrangements for their husband’s job, or having to deal with the daily life of cleaning, cookingRead MoreAlice Paul s Views On Women s Suffrage1354 Words   |  6 Pagesto England to gain knowledge in the social work field. Though, through her visit in England, Paul encountered the Pankhurst women. These women were some of the most confrontational suffragists in England, who not only directed, but also recommended noticeable actions, such as protest, window breaking, and throwing rocks to raise awareness about the suffrage problem. These women had a significant influence on Paul and they inspired her to the degree that she ultimately joined their effort. In additionRead MoreIn The Victorian Era, Society’S Views Of Men And Women2079 Words   |  9 PagesIn the Victorian Era, society’s views of men and women and their roles in the world were beginning to dramatically change, and not all were content with these changes. The novel Dracula, by Bram Stoker, represents the mindset that those who felt threatened by these changes had. Mina and the men of the vampire slaying group act in the traditional manner associated with their gender and represent the ideal way Stoker believed the sexes should behave meanwhile, Dracula and the female vampires are used

John F. Kennedy s Accomplishments - 1452 Words

As John F. Kennedy once said, those who dare to fail miserably can achieve greatly. Many famous figures in American history made tremendous contributions to create what our country is today. John F. Kennedy deserves lifetime achievement award because he impacted the United States by launching Sputnik into space, tackling communism, and bravely approaching the Cuban Missile Crisis. In the year 1917, on the 29th of May, John Fitzgerald Kennedy was born to Joseph and Rose Kennedy. Kennedy was born into a family of eleven, with three brothers and five sisters (overview ). As he grew older, Kennedy followed his older brother, Joseph Jr. s footsteps and attended the Choate school for nineth through twelfth grade and then went on to recieve a bachelor of science degree from Harvard in 1940 (JFK ENCYCLO OF WORLD BIO). After graduating cum laude from Harvard, John enrolled in the United States Navy and was placed to Naval Intelligence in Washington after the Japanese attack on Pearl Harbor i n YEAR (overview and encyc of world bio). In 1944, John s older brother Joseph was killed in a plane crash. EXPLAIN EVENT SPECIFICALLY AND ADD HOW AFFECTED HIM. Following the years after this sudden tragedy, Kennedy ran for president in the 1960 election and defeated Richard Nixon in the final vote by 12,000 votes (CITE). This tremendous defeat proved how much the American people put their trust into Kennedy and with their admiration towards him, they anxiously waited to see how heShow MoreRelatedJohn F. Kennedy s Accomplishments Essay1532 Words   |  7 PagesThe campaign for President in 1960s was one of the closest races between two candidates. In the end, John F. Kennedy, the Democratic nominee, had only been elected by a one-tenth of a percent margin against his Republican party opponent, Richard M. Nixon. John F. Kennedy had made specific decisions as the Democratic candidate that helped him leap to victory. Specifically, JFK’s performance during the first televised d ebate, decision to focus on key large states, Houston tape, and other decisionsRead MorePresident John F. Kennedy1746 Words   |  7 Pagesof the executive office itself. President John F Kennedy was masterful at this skill and the words he spoke and the dreams he invited us to share are as powerful today as they ever were. Our cultural memory of John F. Kennedy was shaped within a very narrow time frame. Kennedy, born in 1917, was only forty-six years old, when he was assassinated. He had served less than three years as president of the United States at the time of his death (Reader s Companion to American History, 1991). He servedRead MoreJohn F. Kennedy Inauguration Speech861 Words   |  4 Pagesof the united states. The three pieces analyzed use different methods to portray what exactly went on on that cold January day, but managed to impact the readers and portray John F. Kennedy the same way. His inauguration speech uses different rhetorical terms and Ethos as a method of persuasion. The article Inside Kennedy ´s Inauguration by Eleanor Clit on the other hand, uses Pathos to give an emotional connection. Finally the photo, credited to the United States Army Signal corps uses imagery toRead MoreJohn F. Kennedy: An Influential Person Essay1335 Words   |  6 PagesJohn Fitzgerald Kennedy led the start of a new era in human history. He was born on May 29, 1917 in the small Boston suburb of Brookline, Massachusetts. He majored in government and international relations at Harvard University. In 1961 Kennedy served as President until his assassination in 1963. John F. Kennedy influenced and touched the lives of people everywhere through his efforts with the Apollo 11 space mission, the Cuban Missile Crisis, and the founding of the Peace Corps. Kennedy wasRead More The Political Legacy of President John F. Kennedy Essay examples1626 Words   |  7 PagesThe Political Legacy of President John F. Kennedy There is something about John F. Kennedy. Could it be his charisma and charm that still entrances America? Maybe it is his elevated status as a pop culture icon that bedazzles most American citizens. It might be the martyr status he attained through his tragic assassination that makes American culture revere him as a President. Whatever the reason is that defines John F. Kennedy as probably one of the most beloved Presidents in AmericanRead MoreThe Legacy Of John F. Kennedy1085 Words   |  5 PagesJohn Fitzgerald Kennedy made history as America’s youngest and first Catholic President. JFK, or â€Å"Jack† Kennedy, was born into a wealthy family, who were considered American royalty. Jack Kennedy was only our President for a few short years, but the stories of his assassination and his legacy live on today. President Kennedy was easily one of America’s most famous leaders of all time. John F. Kennedy was born in Brookline, Massachusetts, on May 29, 1917. Jack was the second of nine children bornRead MoreJohn F. Kennedy Was Born Into A Wealthy Family In Boston.1380 Words   |  6 PagesJohn F. Kennedy was born into a wealthy family in Boston. His father was a successful man who made a lot of money from the stock market. Kennedy s father managed to take all of his stock out before the stock market crash. So while everyone else was struggling through the great depression Kennedy was having no problems at all. The United States went into world war II right after Kennedy graduated from Harvard. Kennedy tried to join the navy but, they weren t interested because he was always illRead MoreThe Leadership Styles And Behavioral Analysis1687 Words   |  7 Pagesthe future† -John F. Kennedy, 35th US President. This paper describes about the Leadership styles and Behavioral analysis of former U.S. president John F. Kennedy. Elected in 1960 as the 35th president of the United States, John F. Kennedy was the youngest man to hold that office. He was born on May 29, 1917, in Brookline, Massachusetts to Joseph P. Kennedy, a self-made multimillionaire who led the Exchange commission and securities under Franklin D. Roosevelt and Rose Fitzgerald Kennedy. He parlayedRead MoreJfk and the Cold War1106 Words   |  5 Pagesof private property. Democracy is a form of government in which the people vote, have a representative government and via these representatives  ¡Ã‚ §govern themselves ¡Ã‚ ¨. During the period between 1961 to 1963, Nikita S. Khrushchev represented Communism and ruled Russia, while John F. Kennedy embodied democracy and lead America. The two leaders differed in their foreign policies as is evident by the Berlin Wall incident and the Cuban missile crisis, but both were somewhat radical in their domestic policiesRead MoreAustin Lyon . Colten Frey . Mrs. Wilson. American History1314 Words   |   6 PagesHistory B 5-11-17 Life Before Presidency John F. Kennedy was born into a wealthy family in Boston. His father was a successful man who made a lot of money from the stock market. Kennedy s father managed to take all of his stock out before the stock market crash. So while everyone else was struggling through the great depression Kennedy was having no problems at all. The United States went into world war II right after Kennedy graduated from Harvard. Kennedy tried to join the navy but, they weren t

Frees on A Midsummer Nights Dream Theseu Essay Example For Students

Frees on A Midsummer Nights Dream: Theseu Essay s as Voice of Reason Midsummer Nights DreamA Midsummer Nights Dream: Theseus as the Voice of Reason In his play, A Midsummer Nights Dream, Shakespeare, clearly establishes the feelings of Theseus with respect to love. Theseus expresses his doubt in the verisimilitude of the lovers recount of their night in the forest. He says that he has no faith in the ravings of lovers- or poets-, as they are as likely as madmen are to be divorced from reason. Coming, as it does, after the resolution of the lovers dilemma, this monologue serves to dismiss most of the play a hallucinatory imaginings. Theseus is the voice of reason and authority but, he bows to the resulting change of affection brought about by the nights confused goings on, and allows Hermia, Lysander, Helena and Demetrius to marry where their hearts would have them. This place where the line between dream and reality blurs is an important theme of the play. Theseus is also a lover, but his affair with Hippolyta is based upon the cold reality of war, Hippolyta, I wooed thee with my sword, And won thy love doing thee injuries(I,i,16-17). He is eager to wed Hippolyta and marriage is the place where reason and judgment rule. He wins the hand of his bride through action not through flattery, kisses and sighs inspired by her beauty. In lines 4-6 of his monologue he dismisses the accounts of lovers and madmen on the grounds that they are both apt to imagine a false reality as being real. When, in I,i,56, Hermia tells Theseus, I would my father looked but with my eyes, Theseus responds, Rather your eyes must with his judgment look.(57). Theseus has a firm belief that the eyes of lovers are not to be trusted. That the eye of the lover Sees Helens beauty in a brow of Egypt(11) is, to him, proof of this. It precisely by enchanting the eyes of the lovers that the faeries manage to create so much mayhem: Flower of this purple dye, hit with cupids archery, sink in apple of his eye! When his love he doth espy, let her shi ne as gloriously as the Venus of the sky.(III,ii,101-7) Puck doesnt change Helenas nature, nor does he change her features. When Lysander wakes, he beholds the same Helena that hes always despised and suddenly he is enthralled. For Theseus this is merely caprice and in no means grounded in reality. Theseus doubts even the existence of the faeries, believing the lovers have, at a loss to explain the inexplicable changes of heart theyve experienced, dreamed them up: And as imagination bodies forth the forms of things unknown, the poets pen turns them into shapes and gives to airy nothing a local habitation and a name.(14-17) A trick of the light, an abundance of shadows, lack of sleep, an overactive imagination or any one of these or million other causes are the most likely explanation. In equating lovers, poets and lunatics Theseus gets into interesting territory and serves to elevate lovers while he denounces them. The lunatic sees more devils than vast hell can hold.. while the poe ts eye Doth glance from heaven to earth, from earth to heaven(9-13); thus this same imagination is responsible for both mad ravings and great art. The concrete reality of earth co-exists with both heaven and hell as the Faerie world co-exists with the mortal world. A poet could, just as easily, be a lunatic depending on the nature of his visions. That lovers are often (bad) poets, is prime example of this interchangeability. Such tricks hath strong imagination, that, if it would but apprehend a joy, it comprehends some bringer of that joy; or in the night imagining some fear, how easy is a bush supposed a bear!(18-22) Theseus describes the faulty and incomplete reasoning employed by poets and lovers alike. Given evidence of some thing, conclusions are made as to the nature of that thing. This usually incorrect conclusion, having been reached, is followed by madcap mix-ups and hilarity- at least for the audience. While distrusting the nature of love and its effect on people, Theseus also recognizes .uc4e2ca7865dc8825270eaaa11d6683b1 , .uc4e2ca7865dc8825270eaaa11d6683b1 .postImageUrl , .uc4e2ca7865dc8825270eaaa11d6683b1 .centered-text-area { min-height: 80px; position: relative; } .uc4e2ca7865dc8825270eaaa11d6683b1 , .uc4e2ca7865dc8825270eaaa11d6683b1:hover , .uc4e2ca7865dc8825270eaaa11d6683b1:visited , .uc4e2ca7865dc8825270eaaa11d6683b1:active { border:0!important; } .uc4e2ca7865dc8825270eaaa11d6683b1 .clearfix:after { content: ""; display: table; clear: both; } .uc4e2ca7865dc8825270eaaa11d6683b1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc4e2ca7865dc8825270eaaa11d6683b1:active , .uc4e2ca7865dc8825270eaaa11d6683b1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc4e2ca7865dc8825270eaaa11d6683b1 .centered-text-area { width: 100%; position: relative ; } .uc4e2ca7865dc8825270eaaa11d6683b1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc4e2ca7865dc8825270eaaa11d6683b1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc4e2ca7865dc8825270eaaa11d6683b1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc4e2ca7865dc8825270eaaa11d6683b1:hover .ctaButton { background-color: #34495E!important; } .uc4e2ca7865dc8825270eaaa11d6683b1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc4e2ca7865dc8825270eaaa11d6683b1 .uc4e2ca7865dc8825270eaaa11d6683b1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc4e2ca7865dc8825270eaaa11d6683b1:after { content: ""; display: block; clear: both; } READ: Where My World Began Essay

Strategic Planning Southwest Airlines

Question: Describe about the Strategic Planning for Southwest Airlines. Answer: Southwest Airlines: Analysis Strategic planning is stated to be a way to organize and manage activity that is used to set priorities, focus energy and resources on a common goal. Employees and stakeholders are all on one accord during this planning process (Lahdesmaki, 2013). The literature suggests that Major elements of strategic planning include defining a vision and mission for a company along with creating goals with multiple levels including organization, department, individual, etc. The next steps are creating the plan to reach those goals and review how the plan is working along the way and edit as needed. (Daft, 2013, p. 208-10). The objective of this essay is to do the strategic analysis of Southwest Airlines. The company has been operating its flight across different parts of the world. Southwest is always changing and evolving in their industry. Every organization has challenges in sustainability, maintains a positive and conducive culture, and implementing good leadership and management. Often peopl e hear a wide range of things in the media about South West airline (Helsen Lybaert, 2015). In some of their challenging times they have addressed those challenges and still are in existence. I do agree that South West Airlines keeps their vision realistic. The success of Southwest Airlines depends a lot on the strategic planning of organization. Some strategies in the action plans were to minimize turnover times at airports, not serve food, have open seating to speed up boarding time, and not charge for changes to tickets (Svensson Padin, 2016). To improve customer service without raising fares the airline added more flights and didnt charge for baggage. As the company reviewed the progress and appraised performance other opportunities were recognized and new goals were formulated. As we learned in the classes, change is constant and so is the process of improvement (Michalski, 2014). Strategic planning for large, complex organizations can be challenging due to trends and the ever-changing market. The management of Southwest Airlines has developed a lot of strategies and policies to manage the internal and the external environment of the firm. For example, a few of the things they have done that demonstrated their efforts correlated back to their mission and vision are; hedging fuel, luv campaign, and people first (Baker, 2013). Their focus is on lower costs so they focused and were able to determine a way to deal with their number one expense (fuel) and keep the cost down through hedging. Their campaigns are focused on love, people and respect (Heskett and Sasser, 2013). The backstage operations of Southwest Airlines can be explained with the use of value chain of airline industry. This can be shown as: The Southwest case study reveals how the strategic planning helped made southwest from one of the small company to one of the dominant US domestic airline (Heskett, Sasser, 2013). Southwest airlines reduced the fare rates to reach the people and take advantage of economy of scale. Fare rates were 60% lower than the average coach fare in the beginning. In late 2008, Southwests fares on short flights were as low as $49 and on longer flights as low as $89 with advance purchase (Basfirinci Mitra, 2015). The PESTLE analysis is a powerful tool to assess the external environment of the company. Australia is a developed country and the political factors are positive in the country (Rosemann Brocke, 2015). The government of Australia has also supported the companies like Southwest to expand in the country as it creates employment opportunities in the country (Thomas, 2015). The economical and social factors are also positive in the country. SWA is an American airline. However, the company provides a tough competition to the local low cost airline of Australia like Qantas. The literature suggest that Businesses regardless of their type (private, government, not-for-profit), size or financial position all tend to rely on four basic functions to coordinate the business. Those four functions are operations, finance, human resources and marketing (Shani Chalasani, 2013). It would be correct to say that Southwest Airlines has been able to manage all these functions in an effective manner. Th e management of SWA realized that change management is always difficult. Implementing change can be very challenging for all organizations and any size. Culture plays a bid part in implementation of change. It is very important to communicate throughout each process. Making sure all stakeholders are included (Kozubkov Belas, 2015). Both internal and external. I do agree that the more information provided on how the current trends influence the direction that is needed to be taken. When there is strategic planning everyone is working together for a common goal. The airlines had to put their heads together to ensure they are making the best choices for their company. These changes affect not only the consumers but the employees as well. The literature also suggests that the organizations have to manage various internal and external risks (Coffie Blankson, 2016). The internal and external risks are related to the various internal and external forces. The internal risks are related to the factors like employee motivation, internal culture of the company etc. The external risks are related to the factors like political, social, legal, economical, environmental and technological (Santos Mathews, 2015). It is critical that the management of organizations should have a deep understanding of the internal and external risks. I can understand how one might think that the most important part of the plan and is the accumulative impact of the activities undertaken by the organization, without a good vision and a good plan in place even the most effective execution would be useless (Weske, 2012). I believe that having the vision of what is possible and to see opportunities that are there and have the skills and equipment to take advantage of the situation in a timely fashion are all important. SWA vision was to charge fares at all times that were below the cost of driving an automobile from one Texas City to another. (Later, in most of the airports in which Southwest initiated service, traffic on the routes it served increased three or four times (Heskett Sasser, 2010, pg. 2). The method was for SWA to be competitive and enticing to the public. The vision was set. They now had to tailor their way of doing business to reach their goal of success. They made an effort to reduce turnaround time to ten minutes. S WA made their own rules therefore, they were known for its contrarian approach to air transportation (Heskett Sasser, 2010, pg. 2). Implementation to create a Servants Heart and Fun-LUVing attitudes was not really seen within the airline industries; as a matter of fact the model was hardly used by any organization. The strategy to remain competitive was to network its self through code share. The strategy was set to code share with ATA for the first time in Company history Heskett Sasser, 2010, pg. 7). Some of the challenges of such growth towards the companys business were to develop it supporting technology. It had to reconsider many of its old paradigms on how it served its customers. References Baker, D.M.A., 2013. Service quality and customer satisfaction in the airline industry: A comparison between legacy airlines and low-cost airlines. American Journal of Tourism Research,2(1), pp.67-77. Basfirinci, C. and Mitra, A., 2015. A cross cultural investigation of airlines service quality through integration of Servqual and the Kano model.Journal of Air Transport Management,42, pp.239-248. Coffie, S., Blankson, C. (2016). Strategic prescriptive theories in the business context of an emerging economy. Journal of Strategic Marketing, 1-12. Daft, R. L. (2013).Management(11th ed.). Mason, OH: South-Western Cengage Learning. Heskett, J. L., Sasser, W. E., Jr. (2013).Southwest Airlines: In a different world. Boston, MA: Harvard Business School. Helsen, Z., Lybaert, N., Orens, R., Steijvers, T., Dekker, J. (2015, June). Revising the traditional contingency perspective on the choice of management control systems in a familiy business context. In Proceedings ifera 2015 (pp. 72-73). HIF. Kozubkov, L., Bels, J., Bilan, Y., Bartos, P. (2015). Personal characteristics of entrepreneurs in the context of perception and management of business risk in the SME segment.Economics Sociology,8(1), 41. Lahdesmaki, M., Siltaoja, M. E. (2013, January). Stakeholder salience and proximate relations in small business context. In Academy of Management Proceedings (Vol. 2013, No. 1, p. 15684). Academy of Management. Michalski, G. (2014). Working Capital Management in the Business Context. In Value-Based Working Capital Management (pp. 7-31). Palgrave Macmillan US. Rosemann, M., vom Brocke, J. (2015). The six core elements of business process management. InHandbook on Business Process Management 1(pp. 105-122). Springer Berlin Heidelberg. Santos, J. and Mathews, B.P., 2015. Measuring Service Quality: To Tailor or not to Tailor?. InGlobal Perspectives in Marketing for the 21st Century(pp. 187-190). Springer International Publishing. Shani, D., Chalasani, S. (2013). Exploiting niches using relationship marketing. Journal of Services Marketing. Svensson, G. and Padin, C., 2016. Interactive gaps and cause-effect-outcomes in processes and interfaces of teleological service encounters.International Journal of Culture, Tourism and Hospitality Research,10(3). Thomas, M., 2015. Strategic principles at Southwest Airlines.Strategic Direction,31(8), pp.10-12. Weske, M. (2012). Business process management architectures. In Business Process Management (pp. 333-371). Springer Berlin Heidelberg.